Project
Anna Cloud
Goal
Communicating Anna Cloud's innovative and transparent products to consumers
Activation
Web site development with online configurator and augmented reality function. Content creation. Social media marketing. Ecodesign.
Goal
Communicating Anna Cloud's innovative and transparent products to consumers
Activation
Web site development with online configurator and augmented reality function. Content creation. Social media marketing. Ecodesign.
customer
Anna Cloud
Anna Cloud has the'goal of revolutionizing the world of leather goods production and consumption from a slow fashion perspective. The project consists of a digital leather goods that, through the photorealistic 3D configurator, connects customer and manufacturer. The customer, through the website, can thus customize the bag in all its components and preview it online with the augmented reality function.
project
Our work
Project development involved an initial phase of feasibility study and a strategic and communication roadmap. A new brand identity was constructed'which was followed by a content creation phase for the development of the new website. The website included an'integration of a photorealistic 3D configurator with augmented reality features. Once the website development was finished, the online and offline communication part of the brand was managed.
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